Strategic Selling

Strategy without tactics is the slowest route to victory. - Sun Tzu

It stands to reason that a sales strategy without tactics is the slowest way to get a sale, yet very few Agents talk tactics when it comes to selling.

A sound strategy is vital when you are dealing with property in low liquidity or slow markets and more often than not Auction is the mechanism to deliver the Strategy.

Massive Marketing campaigns employing a broad brush approach and reckless spending are little more than a gamble. The only thing that is certain is that the Agent employing the strategy will get significant exposure.

A targeted approach to the marketing can deliver the same or better result for 10 cents in the dollar and a tactical approach to the Auction Campaign can bring liquidity to the most stagnant sales.

Our approach has led us to achieve sales on many properties that had sat on the market for many years.

If you would like to find out more call Annette Anderson from Cloud Real Estate 0409 731 933